SEO interview guide

Most SEO interviews are behaviour-based. A panel asks for examples and probes your actions, judgement and results against the behaviours in the advert.

What changes at SEO

Expect deeper follow-ups on trade-offs, stakeholders and impact. Answers should still be STAR, but Action should show leading workstreams, influencing without always having formal authority and managing risk.

Preparation

  • Prepare two examples per advertised behaviour.
  • Practise aloud to 2–3 minutes.
  • Be ready for "what would you do differently?"

See behaviour interviews and behaviour question banks.

Next step

Download the free STAR template pack

Get the template